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Breaking: Newspaper has website

December 16, 2011

News flash: The Castlegar News is on the Internet. Who would’ve thunk it — a newspaper, in 2011 no less, accessible by the Internet.

Below you will find two examples of news stories — with bylines featuring the names of real journalists — the sole purpose of which is to alert reader’s to the Black Press-owned paper’s website.

First thing: my amusement here is focused solely on whoever decided these stories should run in such a format. (Presumably, and I can only presume, the blame lies with the publisher.)

That out of the way, there’s no way in hell that these stories should ever have bylines attached to them. A byline is all a writer has. Don’t waste it.

I have seen small brief-y stories in the editorial section that are ostensibly advertising for something that has to do with the paper. I don’t really see much of a problem with that, so long as they’re shilling an editorial, or even an editorialish product. The website is such a thing. But don’t just announce, in 2011, that you have a website when 1) you have operated the same website for years; 2) it’s 2011; and 3) there’s nothing groundbreaking or new about it. Sure, if you replace your shitty old website with a beautiful new one, let your readers know about it. But the article should NOT bear a reporter’s byline. Never. Ever.

It just looks, frankly, ridiculous.

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ew

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  1. December 17, 2011 at 9:47 am

    Well there goes my idea for a five part series…

  2. December 17, 2011 at 6:21 am

    Agreed. Build a house ad.

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