Home > Technology, Uncategorized > Powell River Peak launches iPhone app

Powell River Peak launches iPhone app

March 28, 2011

I was going to do a roundup, but then I ran into three very interesting things about which I’d like to write in detail. Coincidentally or not, they all revolve around Glacier Media properties. (Given my enthusiasm for the three, and given the conspiracy-mindedness of some people, it bears mentioning that I don’t work for Glacier). I’m going to spread them out over the next three days so I don’t have to write anything else for those days.

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This first one is absolutely huge.

The Powell River Peak has launched its own iPhone/iPad/iPod Touch app. To download it, go to the iTunes store and search “Powell River Peak.”

I don’t have one of the above devices, so I can’t properly review it, but I’ve raved before about the wonders of the PR Peak website, and I’ve no reason to believe the app will be any worse.

Here’s a screen shot from iTunes.

I’m going to try to do something more on this in the coming days, but in the meantime, a couple early notes:

1. The app is free and advertising supported. While that’s consistent with the newspaper’s business platform, I wonder if the Peak isn’t missing out on revenue, given that people have actually shown a willingness to pay for apps, including news apps, and given the fact that right now the Peak doesn’t have any local competitors in the Powell River news app field. Then again, in a small community like Powell River, where many people don’t own iPhones, you’re going to want everyone who does have an Apple device to download your app.

2. This leads one to wonder how long it will take for other community papers to follow suit. It seems likely that other Glacier papers — most likely the dailies — will be the next to adopt the technology, once any kinks are worked out of the Powell River app and if it proves popular-ish. But then again, they haven’t adopted the overall wonderfulness of the Peak’s website, so who knows.

Since the Vancouver Sun and the Province have apps, PostMedia seems like it should have all the tools to allow its community newspapers to have their own apps.  But the PostMedia community newspaper web effort has been pretty dismal to this point and there’s no indication that that will change anytime soon.

I’m going to guess that Black Press has something in the incubator, but given the fact that the chain is still unreasonably obsessed with video, one can’t be sure.

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  1. March 28, 2011 at 3:52 pm

    Yeah, I’d welcome a phone app for Black Press titles. Almost surprised there isn’t one yet.

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