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American reporter nearing profit on comm. newspaper started from scratch

March 13, 2011

This isn’t a B.C., or even Canadian, story, but it’s still interesting. From Editor and Publisher:

Former Associated Press reporter Dan Robrish learned many valuable lessons when he started a newspaper from scratch in a small south central Pennsylvania borough one year ago. The most critical: Wrap up personal stuff before you print that first issue because after that, the newspaper will consume your life.

Robrish, the fedora-wearing, jovial publisher of The Elizabethtown Advocate who would rather walk around the 2.6-square-mile town than drive, said he’s close to profitability. That’s welcome news to the 39-year-old single guy who sunk his life savings ($25,000), drained his retirement account, and reluctantly borrowed from Mom and Dad to start the 600-circulation, six-page broadsheet last February.

more…

I don’t think there are any lessons to be drawn here. There are certainly no 12,000-population cities without any newspapers here. But I liked the story anyways.

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