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The Lady Byng for journalists

January 11, 2011

The Lady Byng Trophy

Why does Black Press sponsor the single lamest Canadian Community Newspaper Award? I’m talking, of course, about the CCNA for “Best Holiday Edition,” which is the Lady Byng of all community newspaper awards.

It’s one of those throwaway awards that you enter half-heartedly knowing that even if you win, you’re only going to be bragging about the award in an ironic manner. You know, how it goes: you’re sitting around beers talking about past triumphs and you pop up: “WELLLLL, back in 2010 I won…” insert pause for dramatic effect…. “The Black Press Trophy for BEST HOLIDAY EDITION!!!” You raise your eyebrows for added emphasis, then everybody laughs.

For advertising folk, the award  is probably helpful when it comes to selling next year’s special edition. But for the editorial guys, it’s a joke. And for those Black Press journalists, it’s even worse.

“Look at the award our company sponsors! Best Holiday Edition! Now THAT’S presitigious.”

None of this, of course, is to take away from the past winners of the award. I’m sure their holiday editions were very good and took some hard work. But of all the awards that include editorial, the Best Holiday Edition one really is the ugly duckling of the bunch, an ugly duckling brought to you by our largest newspaper chain. Thanks a lot.

By the way, the deadline for the BCYNA Ma Murray’s is this Friday. Next Friday is the CCNA deadline.

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  1. January 14, 2011 at 12:22 pm

    It wasn’t a holiday edition, but this reminds me of working on a special edition. I think it was a look at the community as a whole and it basically added two stories a week onto our normal workload. That was bothersome. Especially given there was no extra pay in it for us on the editorial side of the office

    What was truly awful was all the ad sales people (it was a big office) talking about how they were going to pay off their credit card bills and the like with the extra commissions they were making.

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